Modern Marketing

Traditional marketing has been subject to major changes in the last decade, and the utilization of modern “digital” solutions is an undeniable requisite for the successful presence in the modern society.
Sweet’nLow, the new member of Farir’s nutritive portfolio, has set foot in this fascinating path to attract anyone who wishes to take action for a healthier life. Sweet‘n Low’s Instagram account, as well as the Telegram channel (the most popular social platform in Iran) are actively involved in generating native contents for the promotion of a healthy lifestyle.

Producing delicious recipes, holding competitions and introducing challenges, are among the usual social media activities planned to motivate the population for the substitution of sugar with artificial sweeteners.